Pie Hard is a subscription box service where Americans can learn more about the various areas of the United States that have unique cultures that we can all identify with in order to better unify us as Americans. The brand itself is a play on the “hometown American Pie” combined with the All-American movie “Die Hard.” Below shows a magazine article layout which includes a fold-up poster. There are also subway advertisements as well as fun “Die Hard” themed shirts. The animated short quickly shows the businesses concept in one simple video.