Score is a children’s sports program that includes a ball and mobile app. Its purpose is to motivate kids to become more active through a reward and goal system that inspires them to increase their activity level and coordination. Kids will then receive rewards based on their “scores.” Score’s mission is to create an active lifestyle and to help kids become more comfortable and motivated in participating in organized sports programs. Through participation in programs such as these, they can build skills in leadership, responsibility, and discipline. The animation shows the functionality of the mobile app. This program was fully branded, designed, and built.